7 Iconic logos and their hidden symbolism


We see them every day— on the TV,  in our homes and out in the street. They’re the famous logos of the brands we’ve come to know and love.  But there's more to brand design than what meets the eye. Things aren't always what they seem at first glance, and these logos prove it.


#1 FedEx

Take a look between the E and the X, where the negative space forms an arrow.   The arrow which is situated between the letters E and X signifies the forward thinking and progressive attitude of the company.



#2 Amazon

Ever wondered what the arrow in the logo stands for? Not only does the arrow underneath represent a smile, that their presumably happy customers will feel after their service, but it also points from A to Z  to show that if there's anything you need, you can buy it on Amazon.

#3 Sony Vaio

The Vaio logo combines imagery from both analog and digital electronics into one single element. The “VA” portion is in the shape of an analog waveform, while the “IO” represents the numbers one and zero, which are used in binary code. Combined, the letters not only spell out Vaio, but also represent the evolution of technology from analog to digital.



#4 Baskin-Robbins

The Baskin-Robbins logo may look like a simple BR above the name but on a closer look, you will see that it incorporates the number 31 in pink. Baskin-Robbins, owned by Dunkin' Brands, is one of the world's largest chain of ice cream shops, best known for its 31 flavors.


#5 Sun Microsystems

Usually tech companies stick with boring, meaningless logos but not the Sun Microsystems. This logo is a wonderful example of symmetry and order. It is a brilliant ambigram where the company name can be read from every direction.



#6 Cisco

Cisco Systems primarily revolves around telecommunication, so it makes total sense to choose a symbol that represents electromagnets. However, what many people don’t notice is that the electromagnetic waves signify the Golden Gate Bridge. The company has its origin in San Francisco, so the Golden Gate Bridge shape is a homage to the company’s roots. The name “Cisco” itself is a nameplay on the word “San Francisco”.


#7 Apple

The Apple logo is derived from the story of Adam and Eve in the Bible and the bitten apple represents the fruit from the “Tree of Knowledge”.



#8 Facebook Places

If you didn't know Facebook Places already, it's Facebook's new geolocation product, which is in direct competition with Foursquare. Now if you take a closer took at the logo, you will see that it points to a four inscribed in a square. Now, is this a mere coincidence or a dig at Foursquare?




1 ratings









Comments

Tags

Author

Pooja Priya

Pooja Priya

No Bio Available


14 followers

Stats

Published
2839 days ago
event
Page Views last 24h
0
av_timer
Total Page Views
43
assessment
Revenue
attach_money0.0342
monetization_on

Advertisement

Related Posts
MINI PRESENTS TRANSPARENT CAR

MINI PRESENTS TRANSPARENT CAR

Science and Technology
29 views
star_border star_border star_border star_border star_border
Grants for Boilers: Free Oil Fired Boiler Replacement

Grants for Boilers: Free Oil Fired Boiler Replacement

Science and Technology
3 views
star_border star_border star_border star_border star_border
Grant Oil Boilers, Boiler Grants Scotland, Oil Boiler Grants

Grant Oil Boilers, Boiler Grants Scotland, Oil Boiler Grants

Science and Technology
4 views
star_border star_border star_border star_border star_border

Advertisement

Like us on FB!

More Posts

Know Your BestFriend

Know Your BestFriend

Pic
101 views
star_border star_border star_border star_border star_border
which friend fuck you this year?

which friend fuck you this year?

Social Quiz
94 views
star_border star_border star_border star_border star_border
Am concentrated HCl

Am concentrated HCl

Funny
61 views
star_border star_border star_border star_border star_border
Story Of Dreams

Story Of Dreams

Pic
86 views
star star star star star
Brandi Love in Bikini

Brandi Love in Bikini

Celebrity
1369 views
star_border star_border star_border star_border star_border
Ayurvedic Postpartum Care for a New Mother

Ayurvedic Postpartum Care for a New Mother

Health
15 views
star_border star_border star_border star_border star_border
Heaven for Dog Lovers!

Heaven for Dog Lovers!

Animals
64 views
star_border star_border star_border star_border star_border
သူရဲေကာင္းသင္ဟာ ဘာျဖစ္မလဲ?

သူရဲေကာင္းသင္ဟာ ဘာျဖစ္မလဲ?

Pic
62 views
star_border star_border star_border star_border star_border
Hire Licensed Electricians Newtown Square PA

Hire Licensed Electricians Newtown Square PA

Miscellaneous
43 views
star_border star_border star_border star_border star_border
Find which minister post suits you?

Find which minister post suits you?

Pic
65 views
star_border star_border star_border star_border star_border
Psychotherapist in Palm Beach Gardens

Psychotherapist in Palm Beach Gardens

Health
2 views
star_border star_border star_border star_border star_border
Camera Man wins the Race!

Camera Man wins the Race!

Sports
264 views
star_border star_border star_border star_border star_border

Miscellaneous
21 views
star_border star_border star_border star_border star_border
Worst Accident Caught on Camera

Worst Accident Caught on Camera

GIF
91 views
star_border star_border star_border star_border star_border
Marketing ideas for hospitals

Marketing ideas for hospitals

Health
7 views
star_border star_border star_border star_border star_border
Random Post